The Domino’s Pizza brand was established in the United States of America in 1960. Since then, the network of Domino’s System stores either owned by DP Inc. or franchised through its master franchisees has grown into a global network of over 13,800 stores in more than 85 countries as at 1 January 2017.
DP Eurasia was founded in Istanbul (Turkey) in 1996 as a family business led by its current Chief Executive Officer as the exclusive master franchisee of the Domino’s System for Turkey. The Group has subsequently expanded internationally to also become the exclusive master franchisee of the Domino’s System for Russia, Azerbaijan and Georgia.
The following events illustrate significant milestones in the Group’s history:
Mr. Aslan Saranga became the initial chief executive officer of the exclusive master franchisee of the Domino’s System in Turkey (which operated through a predecessor company of a member of the Group until 2010) opening the Group’s first corporate store in Istanbul in 1996.
The Group opened its first franchised store in Turkey.
Between 2000 and 2008
The Group expanded its store network in Turkey, resulting in its 100th store opening in Istanbul in 2008.
The Group was awarded its first Domino’s Pizza Gold Franny Award (the annual award that Domino’s Pizza presents to its master franchisees for operational excellence, growth rate and increase in revenue) which it has continued to receive in every successive year .
The Group began its national television advertising campaigns in Turkey.
TPEF II and the Chief Executive Officer purchased the Group beginning a period of growth and consolidation of market share.
The Group launched online ordering facilities for customers in Turkey.
Targeting a product offering tailored to local tastes, the Group launched its Bol Malzemos pizza (a play on the words “plenty of toppings” in Turkish), which, in 2016, had a larger brand recognition amongst Turkish consumers than Burger King’s Whopper and McDonald’s Big Mac (source: Ipsos).
The Group was awarded the exclusive master franchise of the Domino’s System for Russia.
The Group acquired 13 stores in Russia from the previous incumbent master franchisee and was also granted the exclusive master franchise of the Domino’s System for Azerbaijan and Georgia.
The Group aired its first national television advertisement in Russia.
The Group opened its 500th store, located in Moscow, and opened its first franchised stores in Azerbaijan and Georgia.
The Group rolled-out its own store format (Kaizen, meaning continuous improvement in Japanese), aiming to make the store experience more attractive to walk-in customers.
The Group appointed its first chief executive officer for its Russian Operations and launched online ordering facilities for customers in Russia.
The Group launched its first franchised store in Russia in 2016 and was awarded its first Golden Franny in respect of its Russian Operations in the same year.
The Company’s shares were admitted to the premium listing segment of the London Stock Exchange’s main market.
The Group opened its 100th store in Russia, 500th store in Turkey and surpassed the 600th store mark system wide.